The Brooklyn arena, home to the Nets, has struck a two-season marketing deal with the embattled smartphone maker, The Post has learned.
The deal is valued at $1 million to $5 million, according to an industry source who spoke on the condition of anonymity.
BlackBerry and its new Z10 phone will get prominent ad placement throughout the arena — plus its own customer “experiential” area and a suite-level lounge, according to Mike Zavodsky, the Nets vice president of new corporate marketing.
BlackBerry is paying for “brand domination” at the arena, where people will see marketing for the smartphone maker from “street to seat,” he said.
The tech company has been on a marketing push of late to revive its market share in smartphones since losing ground to the likes of Apple and Samsung. The BlackBerry Z10 hit US stores last month.
BlackBerry has targeted other sports, like Formula 1 racing, with a reported $12 million deal announced in February. BlackBerry also markets heavily with the NHL.
BlackBerry paid $4 million for a Super Bowl ad this year.
The Barclays Center has similar deals with Calvin Klein and MetroPCS for branded “mini-neighborhoods” within the arena.
The deal with BlackBerry, which could be announced as soon as today, comes just as Alicia Keys is set to perform at the arena tomorrow. The singer is a “brand ambassador” for BlackBerry.
Source: NY Post
In a few years, Major League Baseball stadiums could have some of the strongest cellular connectivity around. Qualcomm is working with MLB Advanced Media, the technology focused partnership of club owners, to plan and optimize mobile connectivity in the 30 club ballparks. Qualcomm is focusing on Wi-Fi, 3G, and 4G access (although it’s unclear whether this will be HSPA+ or true LTE), which MLB Advanced Media intends to use to provide fans in the crowd with digital content to accompany the game.
Surveying of the ballparks will take place over the next two years, but that will only be the planning phase of MLB Advanced Media’s connectivity enhancement efforts. Qualcomm will ultimately recommend a course of action for best implementing thorough connectivity in each park. Though the timeline won’t have this completed until at least 2015, MLB has been quick to adopt mobile connectivity in other areas. In January, the MLB announced a partnership with T-Mobile to move its bullpen-to-dugout connectivity from landlines to cellphones this year. Of course, it’ll take more than that to outdo the high-tech infrastructure of the Barclays Center, one of the most technologically impressive stadiums in sports.
Source: The Verge
The Google Play store is no stranger to malware-infested apps or scam related apps, so we can add this one onto its list. According to its research, Symantec states that there are over 200 apps in the Google Play store that scam people into paying money in order to view adult-rated videos. They have discovered that there are at least 50 developers involved in the scam, and their apps have been downloaded at least 5,000 times in the past couple of months.
Symantec states that as of right now, the situation seems to be limited only to Japan, however these apps could easily be released throughout the world. It says that these apps are able to obtain up to $1,000 from just one person. It also states that since these apps have been operating for more than two months, it seems that the scammers are finding the fraudulent operations to be “worth the time and effort”.
These apps require little to no permissions to run. Some apps, at most, require only permissions to access your network. Normally, one-click billing fraud is limited to PC users, however, now that smartphone usage has skyrocketed, scammers are changing platforms. Scammers are also branching out to other methods of fraud as well. The same developers who released the apps with one-click billing fraud have also released fraudulent dating service apps as well.
So here’s a piece of advice that’s common to most of you: Only download apps from trusted developers. Like I said before, this isn’t the first time Google Play has been hit by dangerous apps. Late in 2012, a developer had dozens of fake apps in the Google Play store that utilized the same names as some very popular apps, such as Temple Run. To further protect yourself, you should install an anti-virus program onto your Android smartphone.